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"Life is like riding
a sound wave monorail" - Jason Donnelly
MY STORY:
In 1988 (age 14) I visited a little music store in Mt.
Prospect Illinois called The Sound Post. My curiosity
brought me in to the keyboard room and with my informal
training on Piano I plunked a few chords out on every
synth. They all had the most wonderful sounds. I had
already been a fan of Chicago House producers such as
Adonis and Steve Silk Hurley and popular Synth Pop
groups such as Depeche Mode and Heaven 17 so the idea of
composing music with synthesizers was more than welcome
in my mind. My Grandmother loaned me the money to
purchase my very first Synth and Drum Machine and so I
worked at the local White Hen with permit to pay it off.
I ended up getting a job at that very same music store 3
years later and went to school for 2 hours each day and
worked the rest of the school day by means of the High
School's work program. The work program allowed me to
gain the credits required to complete my senior year and
graduate.
I then continued to take out loans and upgrade my
equipment and before you knew it I was using a Tascam 8
Track and an Apple PC with sequencing software, Opcode's
Vision in specific. My friends were all extremely
impressed with my skills and knowledge as I continued to
progress.
At age 20 I picked up and moved from Jefferson Park in
Chicago to Huntington Beach California and struggled to
make it there and returned shortly after my 21st
birthday.
I worked as a temp and in corporate offices for a couple
of years before getting a job as a mobile Dj which lead
me to quit my other jobs and just work on the weekends
Dj-ing weddings.
Times were getting tough so a friend, and artist whom I
was producing at the time Thomas Carlyle Aires (Arcanta),
hooked me up with a job in the shipping department at
Projekt Records. I worked there for seven dollars per
hour until I spotted an ad in the Chicago Reader for a
sales position at a little music store called zZounds
Music Discovery Center. Amazingly I got the job. This
was a major turning point in my life and the beginning
of my music career.
zZounds (now an internet giant) was an interesting
little mom and pop store. It was started by an
ex-attorney for Jenner and Block named Ray Worthy
Campbell. Ray's vision was to open a music store for his
kids so they could be exposed to music and have a fun
place to practice and explore music as well. I sold midi
equipment, software, and taught the occasional student
who signed up for my Intro To Electronic Music
Composition lessons.
Ray sent me to Nashville in 1998 for the Summer NAMM
convention and that is where the story really unfolds. I
stopped by a demonstration at the Sonic Foundry booth
and listened to their sales rep demonstrate the latest
version of Sonic Foundry's ACID Pro. We had already sold
ACID version 1.0 at zZounds and I of course was amazed
at what this program could do simply because there was
absolutely nothing else like it and it certainly was a
total dream come true. After the demonstration they
announced that they were hiring and if interested they
were to speak with a representative back stage. I was
the first and only person to respond which almost made
it seem as though it was meant to be.
I could hardly wait to return home because the meeting
went well and my hopes were high. I followed through
with every step immediately upon my arrival in Chicago
and to no avail received a phone call from Mike
Scheibinger at zZounds of all places, how nerve racking.
Mike was interested and eager to meet and interview me
at the Madison Wisconsin home base.
My experience in Madison was almost dream like. Mike let
me stay at his house the night before the interview, not
even knowing who I was. He had a wife, daughter, and a
dog all living in a humble home in Cottage Grove
Wisconsin. Everyone was so friendly and generous. I
awoke to the smell of freshly brewed coffee and the wet
nose of a dog sniffing my face. Mike drove us to Sonic
Foundry and we hung out all day interviewing.
My bus ride back to Chicago was not easy to tolerate as
I was completely excited about the possibility of
working for such a cool company. One hour into my ride
home and my mobile rings. I answer it and it's Sonic
Foundry's Human Resources telling me I got the job.
I worked at Sonic Foundry for about two years editing
and ACIDizing loops, making demo songs, preparing remix
contests for ACIDplanet.com, and scoring advertisements.
Some of my most adored accomplishments were helping to
develop ACIDplanet.com, scoring and producing the Acid
MTV commercial, writing the script and music for the
Chicago B96 Acid radio commercial, editing the content
and preparing samples for the Beck and Beastie Boys
remix contests for ACIDplanet.com, and and demoing
products at Peter Gabriel's WOMAD tour in Seattle.
Working at Sonic Foundry was such a great experience and
I learned so much but it was too good to be true. The
company went public and became a huge success until the
market crash winter of 2000. This is when 200 hundred
employees including myself lost our jobs on Christmas
weekend do to company downsizing.
Luckily Mike kept me busy with freelance work. I
produced all of the loops for ACID Dj 3.0 which was
developed specifically to sell at Best Buy and Computer
Discount Warehouse nation wide.
Sonic Foundry sold it's software and media to Sony.
I then continued to produce 6 more loop CDs for Sony
Media Software but this didn't pay the bills so I
decided to start my own business producing royalty free
loops for ACID and Soundtrack.
The company is called
Peace Love Productions. The name
was inspired by the conflicts in Iraq. I've been running PLP for nine years from today and it has been a very
fruitful experience. I feel blessed every day when I
think about how it has helped me to grow as a person
both creatively , mentally, and spiritually.
The process was challenging. I taught myself web design
and programming by means of the internet. I also had to
learn how to market products with very little to fund
them.
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