Peace Love Productions

The story behind Peace Love Productions. In 1997 I was teaching an "Intro To Computer Based Music Composition" at zZounds Music Discovery Center in Old Town Chicago. I had a few students. One in particular become a good friend. His name was Bernard. Bernard had just moved to the states from Poland around that time. I worked at zZounds for about two years and then I left zZounds for a sound editing job in Madison WI at Sonic Foundry. You can read more about this experience here. Sonic Foundry was a really great software company back then. Some of their programs were Acid Pro, Acid Dj, Sound Forge, and Vegas Video. They were eventually purchased by Sony. Anyway, Sonic Foundry sent me to the Winter Music Conference in 1999, all expenses paid, without supervision, and no real agenda. I invited my friend Bernard and his Wife and of course they said yes because all they had to do was pay for their flight. I figured they could sleep on the pullout sofa bed thing in my room. Oddly enough they actually set up camp in the closet. This was strange. I mean it was actually big enough for them to sleep comfortably on the floor but yeah I guess they really liked their privacy. The WMC was really fun. We stayed at the Fontainebleau  and it was amazing. Attendees received a record bag stuffed to the brim with shwag. Tons of CDs, stickers, and magazines. This new music and experience inspired me to no end. Back at home  I discovered a way to create Dj mixes inside a PC using Sonic Foundry's Vegas. At the time there was nothing out there for making Dj mixes on computers. This concept was unheard of. I go into detail as to how I did this and why I used Vegas HERE I took all the free music from the WMC conference and mixed, to my knowledge, the world's first Dj mix made entirely within a PC. I then played it for all my Dj friends and they all said it was a wicked mix and not a single one of them knew it was mixed on a PC. They all thought it was done the traditional way via two turntables and a mixer. This really got me fired up so I rushed back to Chicago to tell Bernard about it. The plan was to license songs from well known producers and create professional sounding mixes to release. Bernard was also amazed at how great the mix sounded and he was instantly into the idea. That's when I said let's start a company  called Peace Love Productions (a play off PLUR inspired by the conflicts in Iraq) that specializes in professional digitally created Dj Mix CDs. We then created a handful of demo mixes in various genres along with cool artwork and a logo (the famous PLP logo). Unfortunately we just didn't have the resources to  reach many of the labels BUT PLP was not going to end there in fact this is how it completely changed gears. I started messing around with Fruity Loops and Rebirth and created loops to import into Acid 2.0 (it was still 1999) and then I would ACIDized them just for fun (or out of habit because it was what I did for a living at Sonic Foundry). I started to accumulate quite a lot of them. They ranged from beats to bass lines. Then, on Christmas break in 2000 I received a phone call from someone at Sonic Foundry telling me I had til 5 pm to gather my belongings from my office. The company had downsized and fired 200 employees nationwide. Luckily Mike kept me on as a freelancer. Also, he heard that I was making some loops in my spare time and hired me to produce loops for the new ACID Dj 3.0 product. The compensation was quite good. I had never been paid that much to do something I love. There wasn't much time to complete the product so I called Bernard. I taught him everything I knew about loop making. We both had a pretty decent collection of hardware synths and drum machines so we split the production work and I compensated Bernard for his time. I also did most of the editing and directing for this project. We were then able to invest in more equipment upgrades and a website Bernard had designed some of the graphics and Nate Marx did all the coding.  Here is an archive of the old site. Then it hit me, these loops, these things sell pretty well commercially so why not try to release my own loop material independently, right? I could package them up, make some cool CD labels, and sell them at the local Dj shop where we were selling our mix CDs. Ken Udell took a handful of them  and they did quite well considering. This is where my business mind took over. MORE CLICK HERE